Lead generation
4 campaignsCampaigns optimised to collect email sign-ups. Meta counts a completed form as the result.
- Spend
- $401.78−77.6%vs Jun
- Results
- 290−72.4%vs Jun
- Cost per result
- $1.39−18.6%vs Jun
- Clicks
- 1,647−70.7%vs Jun
- CTR
- 5.17%−4.8%vs Jun
Summary
July 2026 advertising totals across the ad account, with change versus the prior month.
Spend
$0.00
−53.1%vs Jun 2026
Leads
0
−72.4%vs Jun 2026
Landing page views
0
−32.5%vs Jun 2026
Clicks
0
−46.0%vs Jun 2026
CTR
0.00%
−9.7%vs Jun 2026
Performance over time
Pick a metric, a time grain, and a date range. Day shows the daily rhythm; week and month roll the same numbers up. The range you choose here also filters the campaigns below.
Spend by day, daily totals, Jul 1–19, 2026.
Results by objective
The account ran two kinds of campaign this period. Each is measured against the result its objective optimises for, and against the same kind of campaign last month.
Traffic and awareness
6 campaignsCampaigns optimised to send people to the site. Meta counts a loaded landing page as the result — these carry no sign-up form, so they report no leads by design.
- Spend
- $1,855−38.6%vs Jun
- Landing page views
- 1,762−22.3%vs Jun
- Cost per view
- $1.05−20.9%vs Jun
- Clicks
- 4,314−20.2%vs Jun
- CTR
- 2.98%+5.6%vs Jun
Audience and placement
Who the ads reached in July and where the results came from.
By age
- Unknown0 results · $1.11
- 18-241 results · $4.34
- 25-3411 results · $54.18
- 35-4427 results · $346.23
- 45-5438 results · $406.86
- 55-6488 results · $720.39
- 65+125 results · $723.32
Sized by results
By state
- California1,405 clicks · $560.94
- New York1,288 clicks · $424.01
- Texas644 clicks · $206.32
- Florida542 clicks · $234.88
- New Jersey335 clicks · $110.46
- Pennsylvania235 clicks · $100.48
- Georgia224 clicks · $94.53
- Massachusetts170 clicks · $63.30
- Other (54 more)1,118 clicks · $461.53
Sized by clicks (no conversions attributed at this split)
Facebook vs Instagram
- Facebook249 results · $1,338
- Instagram39 results · $912.10
- Other placements2 results · $5.28
- Audience Network0 results · $1.04
Sized by results
Our role
- Paid advertising — Meta
We run Out Adventures' Meta advertising, focused on growing the email database and keeping the brand in front of travelers. Budget decisions stay with you — we recommend, you approve.
What worked
Sign-ups got cheaper
The four Email Sign-Up campaigns brought in 290 sign-ups on $402 of spend — $1.39 each, against $1.70 in June and $1.54 in May. They only delivered for the first ten days of the month before being paused, so the volume is well down; the efficiency is the best of the three months we hold day-level records for.
The Flash Sale carried the month and bought traffic more cheaply than June
Summer26 Flash Sale ran July 10-19 on an 80% remarketing / 20% prospecting split and delivered 1,160 landing page views at $1.07 each — better than June traffic at $1.33, though not as cheap as May at $0.90. It was the bulk of the month: $1,238 of the $2,256 spent. Its 3.0% click-through ran a little under the 3.4% account average for July.
What we’re fixing
Nothing has delivered since July 19
Every campaign in the account is currently paused. The Spring26 set stopped on July 10 and the Flash Sale finished its scheduled run on July 19, so the account has been dark since. July finished with $2,256 in spend against $4,812 in June. Nothing is queued to restart.
Meta cannot see what the Flash Sale sold
There is no purchase or booking event wired into the ad account, so the Flash Sale reports landing page views and stops there. We can prove it delivered traffic cheaply; we cannot show what that traffic was worth. Any bookings it drove are visible only in your own systems.
What we recommend
Two things. First, restart the sign-up campaigns — at $1.39 a sign-up they are the most reliable thing in the account, and they have been off since July 10. Second, let us add purchase tracking to the site so the next flash sale can be judged on bookings rather than clicks. Both are ours to action once you say go; no budget moves until you approve.
Campaigns and creative
Every campaign that ran in July, with the actual creative. Open a campaign to see its individual ads.
Month over month and year over year
| Metric | July 2026 | June 2026 | Change |
|---|---|---|---|
| Spend | $2,256 | $4,812 | −53.1% |
| Impressions | 176,653 | 295,240 | −40.2% |
| Clicks | 5,961 | 11,031 | −46.0% |
| Results | 290 | 1,052 | −72.4% |
| Landing page views | 2,005 | 2,972 | −32.5% |
| CTR | 3.37% | 3.74% | −9.7% |
Cost per result is left out of this table on purpose. Lead campaigns and traffic campaigns count different things as a result, so a single blended figure can’t be compared month to month. The per-objective costs are in Results by objective.
No year-over-year comparison yet — this is the first July on record with us. It appears automatically next year.
Change log
Every change made to the campaigns this month, and why.
No changes were journaled in July. Each campaign’s own start and end dates are listed with it in the campaigns section above.