Paid Media Reportby The Gaygency
April 2026 Performance
LGBTQ+ email lead generation & traffic · Out Adventures × The Gaygency
The month at a glance
Ad Spend
$9,082
▲ 1%vs prev mo
Email Leads
2,374
▲ 21%vs prev mo
Cost / Lead
$3.83
▼ 16%vs prev mo
Click-Through
4.35%
▲ 26%vs prev mo
Reach
302,400
▼ 55%vs prev mo
Impressions
645,966
▼ 43%vs prev mo
Link Clicks
15,244
▼ 31%vs prev mo
Cost / Click
$0.32
▲ 41%vs prev mo
What it means
Out Adventures spent $9,082 in April and brought in 2,374 email leads at a cost of $3.83 each.
Cost per lead improved 16% versus March, while click-through held at 4.35% — the audience is responding more efficiently.
Since The Gaygency took over in February, cost per lead is down 49% (from $7.47 to $3.83) and click-through has climbed from 2.26% to 4.35% — the account is steadily getting more efficient.
Month-over-month trend — February 2026 – April 2026
| Month | Spend | Leads | Cost / Lead | Link Clicks | CTR | CPC | Reach |
|---|---|---|---|---|---|---|---|
| Feb 2026 | $2,337 | 313 | $7.47 | 9,359 | 2.26% | $0.14 | 440,434 |
| Mar 2026 | $8,956 | 1,960 | $4.57 | 22,047 | 3.44% | $0.23 | 670,531 |
| Apr 2026 | $9,082 | 2,374 | $3.83 | 15,244 | 4.35% | $0.32 | 302,400 |
Campaign breakdown — 8 campaigns with spend
Traffic | Cultural | Multi-Cit
Traffic$2,193Spend
5,654Link Clicks
4.77%CTR
$0.26CPC
80,873Reach
Brand Awareness -TX, CA, NY
Traffic$2,014Spend
2,555Link Clicks
3.26%CTR
$0.41CPC
81,835Reach
Email Sign-Up | Remarketing
Lead Gen$1,531Spend
858Leads
$1.78Cost / Lead
2,509Link Clicks
4.51%CTR
$0.29CPC
55,880Reach
Email Sign-Up | Most Broad - NY, CA, TX
Lead Gen$1,065Spend
812Leads
$1.31Cost / Lead
1,969Link Clicks
5.78%CTR
$0.25CPC
50,846Reach
Email Sign-Up | Most Broad - Non-TX, CA, NY
Lead Gen$687Spend
381Leads
$1.80Cost / Lead
1,094Link Clicks
4.58%CTR
$0.31CPC
32,179Reach
Email Sign-Up
Lead Gen$535Spend
30Leads
$17.85Cost / Lead
161Link Clicks
1.84%CTR
$1.78CPC
4,679Reach
Email Sign-Up | Broad
Lead Gen$533Spend
293Leads
$1.82Cost / Lead
783Link Clicks
5.53%CTR
$0.32CPC
23,037Reach
Brand Awareness - Non TX, CA, NY
Traffic$525Spend
519Link Clicks
2.94%CTR
$0.59CPC
20,638Reach
The creative that ran — 21 unique creatives · 2 video, 19 image/static
Every ad that delivered this month, ranked by spend. Video thumbnails show the opening frame.
▶ VideoBrand Awareness Ad 2
$1,428spend1,976link clicks
Carousel Ad1
$1,152spend3,041link clicks
▶ VideoBrand Awareness Ad 4
$1,111spend1,098link clicks
Email Signup Ad 1
$1,078spend607leads$1.78/ lead
Email Signup Ad 1
$1,047spend800leads$1.31/ lead
Carousel Ad2
$1,031spend2,592link clicks
Email Signup Ad 1
$676spend375leads$1.80/ lead
Email Signup Ad 1
$508spend289leads$1.76/ lead
Email Signup Ad 4
$253spend143leads$1.77/ lead
Email Signup Ad 3
$199spend108leads$1.84/ lead
Email Signup Ad 1
$199spend12leads$16.55/ lead
Email Signup Ad 3
$176spend11leads$15.96/ lead
Email Signup Ad 4
$161spend7leads$23.03/ lead
Email Signup Ad 4
$21spend10leads$2.08/ lead
Carousel Ad3
$10spend21link clicks
Email Signup Ad 2
$8spend1leads$7.69/ lead
Email Signup Ad 3
$8spend2leads$3.77/ lead
Email Signup Ad 3
$7spend4leads$1.75/ lead
Email Signup Ad 2
$6spend4leads$1.55/ lead
Email Signup Ad 3
$3spend1leads$2.61/ lead
Email Signup Ad 2
$2spend2link clicks
Generated June 9, 2026 · Meta Ads · act_899200005083035. Email leads measured as Meta lead events (single canonical action, de-duplicated). Private client report — not for redistribution.