Paid Media Reportsby The Gaygency
Ad Performance Reports
Monthly recaps of Out Adventures' LGBTQ+ email lead generation & traffic campaigns, managed by The Gaygency.
Total Email Leads
7,604
Total Ad Spend
$33,320
Blended Cost / Lead
$4.38
February 2026 → July 2026 · 6 months under management. July is month-to-date through the 19th.
Monthly reports
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July 2026 MTD $1.39 / sign-up$2,256ad spend 290email leads 1,762landing page viewsJul 1–19 · sign-up campaigns ran to Jul 10 ($402 of the spend, $1.39 each), then the Summer26 Flash Sale drove traffic at $1.07 a view · interactive report
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June 2026 $4.57 / lead$4,812ad spend 1,052email leads 3.74%click-through11,031 link clicks · $0.44 CPC
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May 2026 $3.64 / lead$5,877ad spend 1,615email leads 4.34%click-through211,941 reached · 9,887 link clicks · $0.34 CPC
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April 2026 $3.83 / lead$9,082ad spend 2,374email leads 4.35%click-through302,400 reached · 15,244 link clicks · $0.32 CPC
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March 2026 $4.57 / lead$8,956ad spend 1,960email leads 3.44%click-through670,531 reached · 22,047 link clicks · $0.23 CPC
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February 2026 $7.47 / lead$2,337ad spend 313email leads 2.26%click-through440,434 reached · 9,359 link clicks · $0.14 CPC
Updated July 21, 2026 · Meta Ads · act_899200005083035. Email leads measured as de-duplicated Meta lead events. Blended cost per lead divides all ad spend by leads, including months where traffic and awareness campaigns ran alongside sign-ups; July’s $1.39 divides sign-up campaign spend only, which the July report breaks out in full. Private client report — not for redistribution.