Paid Media Reportby The Gaygency
March 2026 Performance
LGBTQ+ email lead generation & traffic · Out Adventures × The Gaygency
The month at a glance
Ad Spend
$8,956
▲ 283%vs prev mo
Email Leads
1,960
▲ 526%vs prev mo
Cost / Lead
$4.57
▼ 39%vs prev mo
Click-Through
3.44%
▲ 52%vs prev mo
Reach
670,531
▲ 52%vs prev mo
Impressions
1,138,808
▲ 57%vs prev mo
Link Clicks
22,047
▲ 136%vs prev mo
Cost / Click
$0.23
▲ 60%vs prev mo
What it means
Out Adventures spent $8,956 in March and brought in 1,960 email leads at a cost of $4.57 each.
Cost per lead improved 39% versus February, while click-through held at 3.44% — the audience is responding more efficiently.
Since The Gaygency took over in February, cost per lead is down 39% (from $7.47 to $4.57) and click-through has climbed from 2.26% to 3.44% — the account is steadily getting more efficient.
Month-over-month trend — February 2026 – March 2026
| Month | Spend | Leads | Cost / Lead | Link Clicks | CTR | CPC | Reach |
|---|---|---|---|---|---|---|---|
| Feb 2026 | $2,337 | 313 | $7.47 | 9,359 | 2.26% | $0.14 | 440,434 |
| Mar 2026 | $8,956 | 1,960 | $4.57 | 22,047 | 3.44% | $0.23 | 670,531 |
Campaign breakdown — 7 campaigns with spend
Email Sign-Up
Lead Gen$2,848Spend
1,485Leads
$1.92Cost / Lead
3,858Link Clicks
4.68%CTR
$0.35CPC
80,780Reach
Brand Awareness -TX, CA, NY
Traffic$1,915Spend
8,335Link Clicks
6.98%CTR
$0.14CPC
117,906Reach
Traffic | Cultural | Multi-Cit
Traffic$1,237Spend
3,812Link Clicks
4.86%CTR
$0.21CPC
68,776Reach
Email Sign-Up | Remarketing
Lead Gen$943Spend
475Leads
$1.98Cost / Lead
1,209Link Clicks
5.40%CTR
$0.34CPC
27,304Reach
Traffic | Alaska Cruise
Traffic$925Spend
2,956Link Clicks
5.33%CTR
$0.18CPC
56,778Reach
Brand Awareness
Awareness$740Spend
18Link Clicks
0.07%CTR
$2.25CPC
333,157Reach
Traffic | Cruise
Traffic$348Spend
1,859Link Clicks
9.13%CTR
$0.11CPC
22,584Reach
The creative that ran — 19 unique creatives · 10 video, 9 image/static
Every ad that delivered this month, ranked by spend. Video thumbnails show the opening frame.
▶ VideoBrand Awareness Ad 2
$1,444spend6,041link clicks
Email Signup Ad 4
$1,430spend726leads$1.97/ lead
Email Signup Ad 1
$1,136spend619leads$1.84/ lead
Carousel Ad1
$1,020spend3,185link clicks
▶ VideoAlaska Cruise Ad #1
$584spend1,794link clicks
Email Signup Ad 1
$422spend226leads$1.87/ lead
▶ VideoBrand Awareness Ad 3
$364spend7link clicks
▶ VideoCruise Ad #3
$347spend1,855link clicks
▶ VideoAlaska Cruise Ad #1
$341spend1,162link clicks
Email Signup Ad 4
$334spend146leads$2.29/ lead
▶ VideoBrand Awareness Ad 1
$288spend2,071link clicks
Email Signup Ad 3
$282spend140leads$2.01/ lead
Email Signup Ad 3
$187spend103leads$1.81/ lead
▶ VideoBrand Awareness Ad 4
$183spend222link clicks
▶ VideoBrand Awareness Ad 4
$162spend6link clicks
▶ VideoBrand Awareness Ad 1
$161spend5link clicks
Carousel Ad2
$156spend451link clicks
Carousel Ad3
$62spend176link clicks
▶ VideoBrand Awareness Ad 2
$52spend0link clicks
Generated June 9, 2026 · Meta Ads · act_899200005083035. Email leads measured as Meta lead events (single canonical action, de-duplicated). Private client report — not for redistribution.