Paid Media Reportby The Gaygency
February 2026 Performance
LGBTQ+ email lead generation & traffic · Out Adventures × The Gaygency
The month at a glance
Ad Spend
$2,337
Email Leads
313
Cost / Lead
$7.47
Click-Through
2.26%
Reach
440,434
Impressions
723,266
Link Clicks
9,359
Cost / Click
$0.14
What it means
Out Adventures spent $2,337 in February and brought in 313 email leads at a cost of $7.47 each.
Month-over-month trend — February 2026 – February 2026
| Month | Spend | Leads | Cost / Lead | Link Clicks | CTR | CPC | Reach |
|---|---|---|---|---|---|---|---|
| Feb 2026 | $2,337 | 313 | $7.47 | 9,359 | 2.26% | $0.14 | 440,434 |
Campaign breakdown — 6 campaigns with spend
Brand Awareness
Awareness$587Spend
17Link Clicks
0.08%CTR
$1.44CPC
318,972Reach
Email Sign-Up
Lead Gen$473Spend
313Leads
$1.51Cost / Lead
738Link Clicks
5.57%CTR
$0.29CPC
13,994Reach
Traffic | Alaska Cruise
Traffic$462Spend
1,361Link Clicks
4.13%CTR
$0.18CPC
41,010Reach
Brand Awareness -TX, CA, NY
Traffic$433Spend
5,218Link Clicks
11.94%CTR
$0.05CPC
42,283Reach
Traffic | Cruise
Traffic$303Spend
1,811Link Clicks
9.91%CTR
$0.10CPC
19,665Reach
Traffic | Cultural | Multi-Cit
Traffic$78Spend
214Link Clicks
3.01%CTR
$0.26CPC
9,038Reach
The creative that ran — 20 unique creatives · 13 video, 7 image/static
Every ad that delivered this month, ranked by spend. Video thumbnails show the opening frame.
▶ VideoCruise Ad #3
$296spend1,781link clicks
▶ VideoBrand Awareness Ad 4
$293spend10link clicks
▶ VideoAlaska Cruise Ad #1
$279spend793link clicks
▶ VideoBrand Awareness Ad 2
$251spend3,367link clicks
Email Signup Ad 1
$198spend133leads$1.49/ lead
▶ VideoAlaska Cruise Ad #1
$182spend568link clicks
Email Signup Ad 4
$178spend111leads$1.60/ lead
▶ VideoBrand Awareness Ad 1
$177spend1,818link clicks
▶ VideoBrand Awareness Ad 3
$128spend3link clicks
▶ VideoBrand Awareness Ad 1
$119spend4link clicks
Email Signup Ad 3
$96spend68leads$1.41/ lead
▶ VideoBrand Awareness Ad 2
$47spend0link clicks
Carousel Ad2
$33spend66link clicks
Carousel Ad1
$27spend110link clicks
Carousel Ad3
$18spend38link clicks
▶ VideoCruise Ad #1
$4spend22link clicks
▶ VideoBrand Awareness Ad 4
$4spend26link clicks
▶ VideoCruise Ad #2
$3spend8link clicks
▶ VideoBrand Awareness Ad 3
$2spend7link clicks
Email Signup Ad 2
$2spend1leads$2.14/ lead
Generated June 9, 2026 · Meta Ads · act_899200005083035. Email leads measured as Meta lead events (single canonical action, de-duplicated). Private client report — not for redistribution.