Meta Ads · Facebook & Instagram

June 2026 Performance

LGBTQ+ email lead generation & traffic · Out Adventures × The Gaygency

Month-to-date · through June 9, 2026

The month at a glance

Ad Spend

$1,836

▼ 69%vs prev mo

Email Leads

359

▼ 78%vs prev mo

Cost / Lead

$5.12

▲ 41%vs prev mo

Click-Through

3.63%

▼ 16%vs prev mo

Reach

73,436

▼ 65%vs prev mo

Impressions

114,872

▼ 71%vs prev mo

Link Clicks

2,563

▼ 74%vs prev mo

Cost / Click

$0.44

▲ 28%vs prev mo

What it means

Out Adventures spent $1,836 in June and brought in 359 email leads at a cost of $5.12 each. (Figures are month-to-date through the 9th.)

Cost per lead rose 41% versus May to $5.12. CTR was 3.63%. This reflects the mid-month targeting reset re-entering Meta’s learning phase.

Since The Gaygency took over in February, cost per lead is down 31% (from $7.47 to $5.12) and click-through has climbed from 2.26% to 3.63% — the account is steadily getting more efficient.

Month-over-month trend — February 2026 – June 2026

Month	Spend	Leads	Cost / Lead	Link Clicks	CTR	CPC	Reach
Feb 2026	$2,337	313	$7.47	9,359	2.26%	$0.14	440,434
Mar 2026	$8,956	1,960	$4.57	22,047	3.44%	$0.23	670,531
Apr 2026	$9,082	2,374	$3.83	15,244	4.35%	$0.32	302,400
May 2026	$5,877	1,615	$3.64	9,887	4.34%	$0.34	211,941
Jun 2026 (MTD)	$1,836	359	$5.12	2,563	3.63%	$0.44	73,436

Campaign breakdown — 10 campaigns with spend

Traffic | Cultural - Tier 1 Men (Ad 4)

Traffic

$257Spend

246Link Clicks

1.98%CTR

$0.75CPC

11,051Reach

Traffic | Cultural - Tier 1 Men

Traffic

$254Spend

297Link Clicks

2.30%CTR

$0.61CPC

14,121Reach

Email Sign-Up | Remarketing

Lead Gen

$251Spend

152Leads

$1.65Cost / Lead

417Link Clicks

5.06%CTR

$0.29CPC

12,513Reach

Brand Awareness -TX, CA, NY

Traffic

$175Spend

300Link Clicks

3.41%CTR

$0.49CPC

7,359Reach

Email Sign-Up | Most Broad - Non-TX, CA, NY

Lead Gen

$173Spend

66Leads

$2.63Cost / Lead

210Link Clicks

4.49%CTR

$0.42CPC

7,510Reach

Brand Awareness - Tier 2 Feed (Ad 5)

Traffic

$173Spend

192Link Clicks

2.58%CTR

$0.60CPC

8,046Reach

Brand Awareness - Non TX, CA, NY

Traffic

$173Spend

267Link Clicks

3.01%CTR

$0.59CPC

6,125Reach

Email Sign-Up | Most Broad - NY, CA, TX

Lead Gen

$168Spend

102Leads

$1.64Cost / Lead

223Link Clicks

5.73%CTR

$0.34CPC

7,271Reach

Traffic | Cultural | Multi-Cit

Traffic

$126Spend

301Link Clicks

5.56%CTR

$0.26CPC

6,215Reach

Email Sign-Up | Broad

Lead Gen

$87Spend

39Leads

$2.24Cost / Lead

110Link Clicks

4.84%CTR

$0.40CPC

3,968Reach

The creative that ran — 12 unique creatives · 2 video, 10 image/static

Every ad that delivered this month, ranked by spend. Video thumbnails show the opening frame.

Carousel Ad 4

$511spend543link clicks

▶ Video

Brand Awareness Ad 2

$342spend562link clicks

Email Signup Ad 1

$248spend151leads$1.64/ lead

Email Signup Ad 1

$173spend65leads$2.66/ lead

Brand Awareness Ad 5

$173spend192link clicks

Email Signup Ad 1

$167spend102leads$1.64/ lead

Carousel Ad2

$124spend299link clicks

Email Signup Ad 1

$87spend39leads$2.23/ lead

▶ Video

Brand Awareness Ad 4

$5spend5link clicks

Carousel Ad3

$2spend2link clicks

Email Signup Ad 3

$2spend0link clicks

Email Signup Ad 4

$1spend1leads$1.37/ lead

Running right now — 10 managed campaigns live

Trailing-30-day performance. Daily budgets shown as configured.

Email Sign-Up | Remarketing

Lead Gen

$30daily budget

535leads · 30d

$1.69cost / lead

5.13%CTR

1.6frequency

39,066reach · 30d

Traffic | Cultural | Multi-Cit

Traffic

$15daily budget

4.71%CTR

1.8frequency

32,476reach · 30d

Brand Awareness -TX, CA, NY

Traffic

$20daily budget

3.48%CTR

1.5frequency

27,998reach · 30d

Brand Awareness - Non TX, CA, NY

Traffic

$20daily budget

3.11%CTR

1.6frequency

24,045reach · 30d

Email Sign-Up | Most Broad - Non-TX, CA, NY

Lead Gen

$20daily budget

324leads · 30d

$1.86cost / lead

4.87%CTR

1.5frequency

24,437reach · 30d

Email Sign-Up | Most Broad - NY, CA, TX

Lead Gen

$20daily budget

444leads · 30d

$1.36cost / lead

5.72%CTR

1.3frequency

28,221reach · 30d

Traffic | Cultural - Tier 1 Men (Ad 4)

Traffic

$30daily budget

2.18%CTR

1.9frequency

18,707reach · 30d

Traffic | Cultural - Tier 1 Men

Traffic

$30daily budget

3.14%CTR

1.5frequency

25,124reach · 30d

Brand Awareness - Tier 2 Feed (Ad 5)

Traffic

$20daily budget

2.69%CTR

1.7frequency

13,488reach · 30d

Email Sign-Up | Broad

Lead Gen

$10daily budget

199leads · 30d

$1.53cost / lead

5.59%CTR

1.2frequency

14,151reach · 30d

Note: 2 legacy client-era boosted posts remain switched on in the account but are effectively dormant (no meaningful delivery). They sit outside the managed Spring26 structure and are held pending a decision to retire them.

Optimizations made this month — 5 changes shipped

Rebuilt audience targeting around LGBTQ+ signal

Stripped generic travel interests (Adventure travel, Ecotourism, Cruises) out of all 9 active prospecting ad sets and replaced them with three first-party LGBTQ+ audiences: a 426k LGBTQ custom audience, a 1% US lookalike of it, and a 1% lookalike of Gay Travel subscribers. The prior 'Multi-City' sets had been running with no LGBTQ signal at all.

Locked delivery to the LGBTQ+ pool

Turned OFF Meta's Advantage+ audience expansion on all 9 sets so the algorithm can't drift outside the intended community. Geo, age, and gender targeting were preserved.

Cleared stuck ads blocking delivery

Four ads were frozen on a Meta 'Ad Processing Error' and not serving. Re-published all four to clear the error; held paused and ready to switch on. One legacy boosted post can't be auto-fixed (its original organic post was deleted) and sits in a paused campaign.

Future-proofed against Meta deprecations

Migrated legacy DMA geo-targeting to Meta's new Comscore Markets and moved three ad sets off invalid placement settings onto Advantage+ placements — both forced by Meta platform changes, handled cleanly.

Saved a full rollback snapshot

Captured the complete pre-change targeting of all 44 ad sets before touching anything, so every change is reversible.

What to expect: The retargeted lead campaigns re-enter Meta's learning phase after a targeting change, so expect 3–5 days of cost-per-lead volatility before delivery re-stabilizes on the tighter LGBTQ+ audience. Early-June cost-per-lead reflects this reset.

Campaign & targeting health — 10 live · 10 healthy, 0 monitoring, 0 need attention

Each live campaign rated on cost efficiency, audience signal, and delivery frequency.

Email Sign-Up | Remarketing

Healthy

LGBTQ+ audiencesGeo: Washington, District of ColumbiaAge: 18–651 ad set

Cost/lead $1.69 at or below the ~$4.00 account average.

Traffic | Cultural | Multi-Cit

Healthy

LGBTQ+ audiencesGeo: —Age: 40–651 ad set

Delivering normally..

Brand Awareness -TX, CA, NY

Healthy

LGBTQ+ audiencesGeo: —Age: 18–651 ad set

Delivering normally..

Brand Awareness - Non TX, CA, NY

Healthy

LGBTQ+ audiencesGeo: Washington, District of ColumbiaAge: 18–651 ad set

Delivering normally..

Email Sign-Up | Most Broad - Non-TX, CA, NY

Healthy

LGBTQ+ audiencesGeo: Washington, District of ColumbiaAge: 18–651 ad set

Cost/lead $1.86 at or below the ~$4.00 account average.

Email Sign-Up | Most Broad - NY, CA, TX

Healthy

LGBTQ+ audiencesGeo: —Age: 18–651 ad set

Cost/lead $1.36 at or below the ~$4.00 account average.

Traffic | Cultural - Tier 1 Men (Ad 4)

Healthy

LGBTQ+ audiencesGeo: —Age: 40–641 ad set

Delivering normally..

Traffic | Cultural - Tier 1 Men

Healthy

LGBTQ+ audiencesGeo: —Age: 40–641 ad set

Delivering normally..

Brand Awareness - Tier 2 Feed (Ad 5)

Healthy

LGBTQ+ audiencesGeo: Washington, District of ColumbiaAge: 40–641 ad set

Delivering normally..

Email Sign-Up | Broad

Healthy

LGBTQ+ audiencesGeo: Washington, District of ColumbiaAge: 18–651 ad set

Cost/lead $1.53 at or below the ~$4.00 account average.

Generated June 9, 2026 · Meta Ads · act_899200005083035. Email leads measured as Meta lead events (single canonical action, de-duplicated). Private client report — not for redistribution.