Paid Media Reportby The Gaygency
May 2026 Performance
LGBTQ+ email lead generation & traffic · Out Adventures × The Gaygency
The month at a glance
Ad Spend
$5,877
▼ 35%vs prev mo
Email Leads
1,615
▼ 32%vs prev mo
Cost / Lead
$3.64
▼ 5%vs prev mo
Click-Through
4.34%
▼ 0%vs prev mo
Reach
211,941
▼ 30%vs prev mo
Impressions
394,339
▼ 39%vs prev mo
Link Clicks
9,887
▼ 35%vs prev mo
Cost / Click
$0.34
▲ 6%vs prev mo
What it means
Out Adventures spent $5,877 in May and brought in 1,615 email leads at a cost of $3.64 each.
Cost per lead improved 5% versus April, while click-through held at 4.34% — the audience is responding more efficiently.
Since The Gaygency took over in February, cost per lead is down 51% (from $7.47 to $3.64) and click-through has climbed from 2.26% to 4.34% — the account is steadily getting more efficient.
Month-over-month trend — February 2026 – May 2026
| Month | Spend | Leads | Cost / Lead | Link Clicks | CTR | CPC | Reach |
|---|---|---|---|---|---|---|---|
| Feb 2026 | $2,337 | 313 | $7.47 | 9,359 | 2.26% | $0.14 | 440,434 |
| Mar 2026 | $8,956 | 1,960 | $4.57 | 22,047 | 3.44% | $0.23 | 670,531 |
| Apr 2026 | $9,082 | 2,374 | $3.83 | 15,244 | 4.35% | $0.32 | 302,400 |
| May 2026 | $5,877 | 1,615 | $3.64 | 9,887 | 4.34% | $0.34 | 211,941 |
Campaign breakdown — 10 campaigns with spend
Traffic | Cultural | Multi-Cit
Traffic$1,092Spend
2,676Link Clicks
4.55%CTR
$0.29CPC
44,720Reach
Email Sign-Up | Remarketing
Lead Gen$935Spend
543Leads
$1.72Cost / Lead
1,662Link Clicks
5.04%CTR
$0.28CPC
41,429Reach
Brand Awareness -TX, CA, NY
Traffic$731Spend
907Link Clicks
3.44%CTR
$0.44CPC
30,921Reach
Brand Awareness - Non TX, CA, NY
Traffic$730Spend
968Link Clicks
3.05%CTR
$0.53CPC
26,979Reach
Email Sign-Up | Most Broad - NY, CA, TX
Lead Gen$624Spend
487Leads
$1.28Cost / Lead
1,163Link Clicks
5.75%CTR
$0.26CPC
31,509Reach
Email Sign-Up | Most Broad - Non-TX, CA, NY
Lead Gen$616Spend
363Leads
$1.70Cost / Lead
959Link Clicks
4.87%CTR
$0.32CPC
26,104Reach
Email Sign-Up | Broad
Lead Gen$314Spend
222Leads
$1.41Cost / Lead
476Link Clicks
5.83%CTR
$0.30CPC
15,206Reach
Traffic | Cultural - Tier 1 Men
Traffic$313Spend
551Link Clicks
3.79%CTR
$0.40CPC
13,877Reach
Traffic | Cultural - Tier 1 Men (Ad 4)
Traffic$311Spend
333Link Clicks
2.37%CTR
$0.67CPC
11,668Reach
Brand Awareness - Tier 2 Feed (Ad 5)
Traffic$211Spend
192Link Clicks
2.83%CTR
$0.60CPC
8,043Reach
The creative that ran — 15 unique creatives · 2 video, 13 image/static
Every ad that delivered this month, ranked by spend. Video thumbnails show the opening frame.
▶ VideoBrand Awareness Ad 2
$1,314spend1,689link clicks
Email Signup Ad 1
$883spend515leads$1.71/ lead
Carousel Ad1
$878spend2,106link clicks
Carousel Ad 4
$624spend884link clicks
Email Signup Ad 1
$621spend487leads$1.28/ lead
Email Signup Ad 1
$615spend363leads$1.69/ lead
Email Signup Ad 1
$311spend221leads$1.41/ lead
Brand Awareness Ad 5
$211spend192link clicks
Carousel Ad2
$210spend565link clicks
▶ VideoBrand Awareness Ad 4
$146spend186link clicks
Email Signup Ad 4
$29spend17leads$1.73/ lead
Email Signup Ad 3
$23spend11leads$2.08/ lead
Carousel Ad3
$4spend5link clicks
Email Signup Ad 4
$3spend4link clicks
Email Signup Ad 3
$1spend1link clicks
Generated June 9, 2026 · Meta Ads · act_899200005083035. Email leads measured as Meta lead events (single canonical action, de-duplicated). Private client report — not for redistribution.